Creativity Doesn’t Scale. Systems Do.

Enterprise Creative & Brand Systems Executive Transforming creative organizations into scalable, high-performing engines.

WHO I AM

I am a systems thinker who operates at the intersection of creative quality, operational clarity, and enterprise business alignment. With over 20 years of experience, I transform creative functions from reactive service models into structured, scalable operating engines that hold under pressure.

As a trusted partner to executive leadership, I align stakeholders around bold, unified brand visions while building the governance frameworks that sustain them. I specialize in translating organizational complexity into structured execution, ensuring that brand clarity serves as a strategic operational advantage for global organizations.

MY Philosophy

Escalation is Not Governance.

Leadership as a Design Discipline.

I build creative organizations designed to support 10+ business units and 6,000+ employees.

Operational Clarity over Heroics:

I replace ambiguity and "heroic efforts" with predictable governance and capacity visibility.

Scalable Creative Infrastructure:

I bridge the gap between creative excellence and business outcomes through standardized delivery systems.

Career Journey

WEX

Remote

Creative Director, Enterprise Brand Operations

2021–2026

Enterprise Scope: Led creative operations and brand execution for a global fintech organization supporting 10 business units and 6,000+ employees.

Transformation: Rebuilt the creative function into a structured operating system, transitioning from a reactive model to a centralized Creative Center of Excellence.

Systems & Impact: Improved delivery predictability by ~72% through centralized intake, prioritization, and operational visibility systems. Reduced revision cycles by ~70% by establishing standardized governance and review frameworks. Operationalized the “One WEX” model, driving unified enterprise alignment through scalable creative templates and production systems.

benefitexpress

Schaumburg, IL

Director of Creative Services & Brand Operations

2017–2021

Enterprise Scope: Led brand transformation for a high-growth benefits technology firm, supporting its $275M acquisition by WEX.

Transformation: Modernized the brand narrative to a service-first model, simplifying complex benefits communication for national audiences.

Systems & Impact: Contributed to a 24% increase in sales opportunities by redesigning digital brand experiences and audience-facing storytelling. Drove ~80% adoption of standardized systems, replacing fragmented communication materials with scalable brand frameworks.

FTD

Downers Grove, IL

Creative Services Manager / Art Director

2007–2017

Enterprise Scope: Managed creative for one of the most operationally sensitive retail eCommerce environments, generating $292M in annual revenue.

Systems & Impact: Redesigned promotional workflows that reduced pricing-update timelines from 60 minutes to 5 minutes during peak seasonal windows. Directed high-volume campaign execution for major national partnerships, including Vera Wang, Ralph Lauren, and the NFL.

Executive Range

Creative Organizational Design

Cross-Functional Executive Leadership

Stakeholder Alignment

Global Brand Governance

Enterprise Brand Systems

Creative Operations

Scalable Delivery Models

AI-Enabled Workflow Optimization

Enterprise Brand Transformation

Global Campaign Development

Revenue-Driving Creative Execution

Digital Experience & eCommerce Creative

The Path to Enterprise Systems

Earlier Creative Leadership & Foundational Experience

Before pivoting to global enterprise systems, I held progressive creative and organizational leadership roles across advertising, retail, production, and entrepreneurial environments. This era provided the foundational "hands-on craft" and entrepreneurial agility that now informs my executive judgment and strategic acumen.

Building creative systems that hold under pressure.

If you're looking for creative leadership that can raise the work, steady the team, and bring clarity to complexity, let’s talk.

EMAIL ME