Case Studies - William Wilbanks

Creative leadership in action.

Every project represents a business challenge solved through creative leadership, cross-functional collaboration, and measurable results. The examples highlight how I help organizations strengthen brands, improve creative performance, and deliver work that drives business outcomes.

Rebuilding Creative as an Enterprise Function
Enterprise Transformation

Rebuilding Creative as an Enterprise Function

Enterprise Transformation

Resetting Brand Clarity Across the Enterprise
Enterprise Transformation, Brand & Campaign Strategy

Resetting Brand Clarity Across the Enterprise

Enterprise Transformation, Brand & Campaign Strategy

Ask WEX Campaign
Brand & Campaign Strategy

Ask WEX Campaign

Brand & Campaign Strategy

WEX Small Business Fleet Card Campaign
Brand & Campaign Strategy, Performance & eCommerce

WEX Small Business Fleet Card Campaign

Brand & Campaign Strategy, Performance & eCommerce

FTD — eCommerce at Enterprise Scale
Performance & eCommerce, Consumer Brand

FTD — eCommerce at Enterprise Scale

Performance & eCommerce, Consumer Brand

FTD Florist Engagement Initiative
Performance & eCommerce, Consumer Brand

FTD Florist Engagement Initiative

Performance & eCommerce, Consumer Brand

Rebranding a 100 year old company
Brand & Campaign Strategy, Enterprise Transformation

Rebranding a 100 year old company

Brand & Campaign Strategy, Enterprise Transformation

Vera Wang Collection
Brand & Campaign Strategy, Consumer Brand

Vera Wang Collection

Brand & Campaign Strategy, Consumer Brand

College Rose Collection
Consumer Brand

College Rose Collection

Consumer Brand

My leadership approach

Lead People with Intention

Developing creative teams, building trusted partnerships, and creating environments where exceptional work can thrive.

Build Brands with Purpose

Helping organizations clarify their identity, strengthen customer experiences, and create meaningful brand connections.

Create the Conditions for Great Work

Designing creative organizations that balance creative excellence with the clarity, alignment, and operational discipline needed to deliver consistently at scale.

I'm always interested in connecting with organizations and leaders who value creativity, clarity, and impact.

I'm interested in opportunities to lead creative organizations where brand, people, and business strategy intersect. Whether building a team, strengthening a brand, or helping an organization navigate growth and change, I'm energized by creating environments where creativity becomes a competitive advantage.