REBRANDING A 100 YEAR OLD COMPANY

FTD has evolved over the course of a century from a small network of 13 florists to one of the world’s largest leading floral retailers and florist networks. Taking this as a point of pride, FTD decided to rebrand the company by embracing a more consistent, easily identifiable look emphasizing the brand’s classic black and gold colors, a sophisticated tone of voice, and a cleaner, more premium style.