Work - William Wilbanks

Rebuilding Creative as an Enterprise Function

Rebuilt a fragmented global creative organization into a centralized, scalable system supporting 10 business units across multiple global regions.

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Resetting Brand Clarity Across the Enterprise

Repositioned the company around a clearer, more consistent enterprise story that improved sales alignment, customer trust, and internal brand adoption.

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FTD — eCommerce at Massive Scale

Led creative execution across high-volume, high-stakes eCommerce campaigns where speed, accuracy, and customer trust directly impacted revenue.

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Ask WEX Campaign
Brand & Campaign Strategy

Ask WEX Campaign

Brand & Campaign Strategy

FTD — eCommerce at Massive Scale
Performance & eCommerce, Consumer Brand

FTD — eCommerce at Massive Scale

Performance & eCommerce, Consumer Brand

Rebuilding Creative as an Enterprise Function
Enterprise Transformation

Rebuilding Creative as an Enterprise Function

Enterprise Transformation

Resetting Brand Clarity Across the Enterprise
Enterprise Transformation, Brand & Campaign Strategy

Resetting Brand Clarity Across the Enterprise

Enterprise Transformation, Brand & Campaign Strategy

WEX Small Business Fleet Card Campaign
Brand & Campaign Strategy, Performance & eCommerce

WEX Small Business Fleet Card Campaign

Brand & Campaign Strategy, Performance & eCommerce

College Rose Collection
Consumer Brand

College Rose Collection

Consumer Brand

Vera Wang Collection
Brand & Campaign Strategy, Consumer Brand

Vera Wang Collection

Brand & Campaign Strategy, Consumer Brand

FTD Florist Engagement Initiative
Performance & eCommerce, Consumer Brand

FTD Florist Engagement Initiative

Performance & eCommerce, Consumer Brand

Rebranding a 100 year old company
Brand & Campaign Strategy, Enterprise Transformation

Rebranding a 100 year old company

Brand & Campaign Strategy, Enterprise Transformation

Operating Themes

Creative
Leadership

Leading teams with clarity, judgement, and trust.

Organizational
Clarity

Aligning structure, roles, and decision-making.

Brand
Systems

Building cohesive brands that scale across channels.

Creative
Reliability

Designing systems that deliver consistent quality.

Enterprise
Alignment

Connecting creative to business outcomes.

Scalable
Execution

Enabling speed without sacrificing excellence.

Building creative systems that drive business forward.

If you're scaling a team, transforming a function, or trying to bring clarity to complexity, let's talk.

EMAIL ME